How to use the 'Would you recommend?' survey question
Few survey questions are as ubiquitous as "How likely are you to recommend X?" But look beyond the 10-point scale, and there's a mine of insight waiting to be dug up. Here's how.
Topic
Survey Design & Tips
A collection of 19 issues
Part 2: Things we've learned in 20 years
I've been racking my brains for what are the top 20 lessons we've learned. I came up with this list... 11. Do what you say you'll do 12. People thrive in the right environment 13. The ones we don't remember...
Things we've learned in 20 years (part 1)
What were you doing two decades ago?
Before mobile phones had internet and stole all our time?
Twenty years ago, we started Surveylab. I've been racking my brains for what are the top 20 lessons we've learned, but keep getting sidetracked by "ooh, do you
Using ChatGPT to read survey comments
Observations experimenting with ChatGPT to summarise survey comments left us wondering what's missing?
Survey data: Do you read all the comments?
Survey comments are a gold mine. They provide detail, depth, and verbatim insight from the source. But when there are so many the process is daunting - how do you make sense of all the voices?
Can happiness and engagement be measured with a survey?
In this post we explain how we measure happiness and engagement, and how how to use this to get useful insight from our survey data, in the same way that it's reported for the NHS.
Rethinking survey design: 3 steps to better insight
Surveys don't have to be complicated to provide rich, useful information. Here's our simple three-step guide to better surveys.
About emails and better open rates for your survey
I am a sucker for emails that want me to take a survey.
Your feedback is important. Take a quick survey. Tell us how we did...
I read them all - the good, the bad and the ugly go straight to spam. Do they encourage me to click-thru? Not always.
What is a good survey response rate?
Generally, employee surveys get high response rates - the range for the last eight surveys we have run here is 64% to 88%
We have had higher. And lower too.
Anecdotally, I've had plenty of conversations where someone said their response rate was more like 48% (we'