How to use the 'Would you recommend?' survey question
Few survey questions are as ubiquitous as "How likely are you to recommend X?" But look beyond the 10-point scale, and there's a mine of insight waiting to be dug up. Here's how.
Topic
Survey Analysis
A collection of 15 issues
Using ChatGPT to read survey comments
Observations experimenting with ChatGPT to summarise survey comments left us wondering what's missing?
Survey data: Do you read all the comments?
Survey comments are a gold mine. They provide detail, depth, and verbatim insight from the source. But when there are so many the process is daunting - how do you make sense of all the voices?
Can happiness and engagement be measured with a survey?
In this post we explain how we measure happiness and engagement, and how how to use this to get useful insight from our survey data, in the same way that it's reported for the NHS.
Rethinking survey design: 3 steps to better insight
Surveys don't have to be complicated to provide rich, useful information. Here's our simple three-step guide to better surveys.